Two Soft2Bet brands acquire MGA gaming licences

Campobet and Yoyocasino receive MGA licences

Soft2Bet brands Campobet and YoyoCasino have been granted licences by the Malta Gambling Association (MGA) and are considered to be "the most successful brands in Europe". Soft2Bet has strengthened its position in the European gaming sector by offering a wide range of sports betting and casino gaming options that are an integral part of its versatile entertainment experience. YoyoCasino, which was created with the specific needs of operators in mind, includes several popular games such as Starburst, Bonanza Megaways and Divine Fortune Megaways.

In an exclusive interview with GamblingNews in March, Soft2Bet's PR director Hamza Afifi said that the company's strategy has remained the same, but its execution has changed. The company has now moved online to continue spreading the Soft2Bet message.

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Soft2Bet strengthens its presence in Europe

Thanks to the new licences, Soft2Bet is able to expand its presence in Europe to attract new international customers. Soft2Bet CEO Boris Chaikin said: "We are delighted that YoyoCasino and Campobet have been launched under an MGA licence."

He added that this will allow the company to operate in different markets, which is an important milestone for Soft2Bet, and take it to the next level. Chaikin said the company's portfolio is growing, including cutting-edge casino and betting products aimed at a wider audience. Sof2Bet is ready to expand globally.

In an interview with SBC, Ivan Lorinkov, head of VIP at Soft2Bet, commented on the gambling problem and said it should be a fun and entertaining activity. He said the use of real-time data was a "promising way" to combat gambling addiction. In January, the company signed an agreement with Latrobet, a software developer, to expand its horse and greyhound racing offerings.

Before launching its brands in Malta, Soft2Bet strengthened its presence in Scandinavia by appointing Peter Christian Noer as regional manager for the Scandinavian markets, who was previously regional manager in Sweden.

Malta is a major gambling hub with a bad reputation

Malta is one of the most famous gambling centres in the world. It is the base for more than 250 betting operators such as Tipico, Betsson, William Hill as well as Utan Svensk Licens Casino in Sweden known as Casino Med Riktiga Pengar. Its online gambling accounts for 12% of the country's GDP, employing 9,000 people and generating around $836 million. In January, the MGA appointed former chief executive Karl Brinkat as CEO. He replaces former CEO Farrugia, who resigned last year. Brinkat's extensive experience and leadership skills will help the MGA continue its mission to work with EU regulators to adopt new measures to protect sports integrity.

This will be a daunting task given the fact that Malta has just become the first European Union country to be added to the Financial Action Task Force (FATF) grey list. The FATF made its decision this week and Brincat will have to work overtime to convince the organisation that Malta is working hard to clean up its act.

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